Alliance is an organization founded by Evil Geniuses owner and CEO Alex Garfield and Team Razer in 2013, who sponsored the rising stars of the Swedish team, No Tidehunter. Alliance was formed with the goal to promote and support the Scandinavian and European eSports across the world. The team enabled the truly talented players of the mentioned region to shine and show their skills at the international stage. Initially, it was held only for Swedish players but has been using players from other countries such as Sébastien “7ckingMad” Debs.
Although the team has been using different players in their rooster, the most known rooster and is considered the original Alliance consist of Jonathan “Loda” Berg, Gustav “s4” Magnusson, Henrik “AdmiralBulldog” Ahnberg, Jerry “EGM” Lundkvist and Joakim “Akke” Akterhall, which also the rooster who won The International 2013.